Overview

As a senior editor, executive producer and show-runner for radio, TV broadcasting and social media simulcasting for more than a decade, I co‑founded and led two of Radio Free Asia’s most successful digital platforms from scratch—achieving unprecedented scale and influence:

• Facebook: 14M followers, 9.8M likes

• YouTube Channel: 3M subscribers

• X (Twitter): 945K followers

• Instagram: 67 K followers

• Telegram: 60K followers

These channels became pivotal for delivering independent, trusted content at massive scale in a highly restricted and contested media environment like the target region and audience.

Key Competencies Demonstrated

• Audience Growth and Acquisition: Co-founded and led the growth of two of Radio Free Asia's most successful social media pages, driving the RFA Burmese YouTube channel to 3 million subscribers and the RFA Burmese Facebook page to 14 million followers.

• Content Strategy and Management: Developed and executed a high-volume, consistent content strategy, including daily news programs and special reports, which resulted in high viewership and audience engagement on both platforms.

• Content Optimization and Dissemination: Implemented content optimization techniques, including the use of playlists and cross-platform promotion, to increase content discoverability and expand the organization's digital footprint.

• Impact on Target Audience: Managed and maintained platforms that became primary sources of timely and accurate information for a massive audience, as demonstrated by the platforms' millions of followers and high video view counts.

• Crisis-Resilient and Media Delivery: Delivered independent news under censorship, surveillance, and digital repression.

• Cross-Media Leadership: Blended editorial vision with digital know-how.

Content Strategy & Structure

• YouTube: Organized into thematic playlists—breaking news, investigative features, and longform reports—providing clear navigation and increasing binge-watching through structured content paths.

• Facebook: Regular posting cadence with multimedia articles, short clips, and live updates tailored to algorithmic engagement, driving widespread sharing and visibility.

Audience Engagement & Retention

• High subscriber/follower counts reflect both demand for reliable content and the platforms’ role as bridges to uncensored information.

• Engaging formats—like live shows, call-ins, and interactive stories—kept audiences returning, commenting, and sharing.

• Content consistency aligned with audience expectations, which helped maintain strong retention metrics on YouTube (watch time, session duration) and meaningful interactions on Facebook (shares, reactions, comments).

Optimization & Impact

• SEO & Metadata: Attention to titles, descriptions, and thumbnails ensured maximum discoverability—even in environments where alternative info sources were blocked.

• Content Conversion: Videos and posts were repurposed across platforms to reach both domestic and diaspora audiences effectively.

• Trust-Building: In highly repressive environments, these platforms became go-to channels for credible news—boosting RFA’s reputation and credibility.